| How to Conduct Effective Keyword Research |
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The best way to do this (that’s
also at no cost) is using the Google Adwords Keyword Tool. This tool was build to help advertisers
doing Pay Per Click Advertising (PPC) through Google AdWords filter and pick
more effective terms to place in PPC campaigns; and since PPC and SEO are often
highly correlated, it is also a valuable tool for researching SEO keywords.
Google’s keyword tool let’s
anyone with or without an AdWords account expand and filter relevant keywords
quickly.
To start, type in 5-10 keywords
and phrases that describe the product or service that you want to rank for:
If you are a local business, try
adding the following modifiers before and after certain keywords:
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Zip code
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City
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State spelled out
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State abbreviation
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Country
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County
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Region
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City, State
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“in” city
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“local”
Once you have a solid list, type
in the capcha and search.
At the top of the results you
will find detail on each of the keywords that you typed in; below that Google
will expand your list and provide up to 100 keyword ideas related to the terms
entered. If you are just learning SEO some of these results may be surprising to
you.
Next, click the “Local Monthly
Searches” header to sort both lists by the average amount of times the term has
been searched in your country or language.
Then scan the list for keywords keywords that:
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are highly relevant to your business
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contain a low to medium competition ranking
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have a sizable number of local monthly searches
The competition ranking is
speaking to the competitiveness of the term as it relates to PPC advertising,
but it can be generally related to SEO as well.
If you would like to save your
favorite keywords, check them off and click the download drop down menu
followed by the selected option. This will let you save your
checked keyword list in a variety of formats.
Keyword research works best if
you do several of these types of searches, constantly washing the keyword list
that you build on subsequent expansions.
Once done you can then either use
the final list of 5-10 keywords as the ones you are going to target, or use an
SEO-specific tool to check the SEO competition for related terms. SEOMoz (paid)
and the SEO SERP plugin for Google Chrome are great
options for this.
To learn more about how to build an SEO foundation, check out Grovo’s expert series
with Zach Ciperski, VP, Coffee For Less, Director of SEO, Elite SEM.
In this video series Zach covers
a variety of topics, including:
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A history of SEO
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Choosing the right keywords
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Onsite SEO optimizations
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Creating SEO friendly content
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Basic link building
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Social media SEO
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Video SEO
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User experience and SEO
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Mobile SEO
See you at the top, Mike Fleischner For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.
 Author:Michael Fleischner
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